Employees are the real assets of any organization. Identifying, recruiting and retaining the right employees is of paramount importance for the growth and health of an organization. A wrong choice of a candidate can be detrimental. Similarly losing a good employee also has a huge negative impact.

Why Retention is Important?

Employee retention is crucial as it helps firms to retain talented employees who contribute towards the growth with their knowledge, experience, commitment, and strong work ethics. Losing good employees and hiring new resources increases the costs and adds to the delays, thereby reducing the overall productivity and profitability of an organization. It also allows the competition to leverage the situation in their favor.

Let us look into important retention strategies for companies.

1. Recruit Suitable People:

The best way to retain employees is to ensure that their aspirations are aligned with the company’s business ambition and vision. Seek out people who are highly motivated and show interest in their career growth. Those focused only on salary are a potential threat and should be avoided. Communicate with people before recruiting them to make them clear about your company’s vision and goals, the job profile and your expectations out of them.

2. Have a Reasonable Performance Metrics:

Employees love growth and recognition. An organization should adopt an objective approach towards performance evaluation so that there is no subjectivity or bias involved in the same. Set clearly defined goals for employees. This would provide them with a sense of direction, motivation and a clear focus. The goals should be SMART – Specific, Measurable, Achievable, Realistic and Timely. The performance evaluation process would then become completely transparent and just.

3. Provide the Right Benefits:

Better benefits and remuneration are one of the key reasons for employees to shift companies. Companies can include interesting and innovative benefits such as employee stock options, club memberships, sponsoring children’s education, etc. Besides, employees who excel in their performance should be recognized and rewarded suitably.

4. Set Ways for Career Advancement:

Promoting employees is based on their skills and performance at the job. Beyond that, provide professional training programs for the employees to help them learn and upgrade their skills based on their area of interest, the requirement of their current and next probable job profile.

Employees like to be part of companies, which are exploring new technologies as it gives them a long-term vision of their challenging role in the company. Always make employees feel like they are being esteemed and regarded as crucial elements in success.

5. Have a Program that Recognizes Employees:

Employees need to be praised for their good work to allow them to show their reciprocation to the company by working more sincerely. Put a structured recognition and reward program for employees who excel and go beyond what is expected of them.

6. Be Transparent:

The management team must be easily approachable to hear the opinion and grievances of employees. Also, managers must organize meetings with employees to discuss ideas and improvements that allow employees to converse openly with their managers. This kind of transparent culture is essential in achieving employment retention as it drives the employees and makes them stay in an environment where their thoughts are valued. Most importantly, managers must acknowledge employees in common meetings to motivate them and make them feel a part of the organization’s success.


If companies want to retain top talent, then they must follow retention strategies that pave a great way for career advancement at work. Benefits, rewards, and recognition keep employees motivated and help them perform well at work, resulting in a mutually beneficial relationship.

Take these steps now to avoid losing exceptional talent.